Meet the concept
Kyatcha Café is a place where everyone feels welcome. A place where you can feel at home and relax. With the very best coffee, Japanese sweets, and sandwiches, Kyatcha Café has that special something that keeps people coming back.
Before the magic
The business is an expansion of Kyatcha restaurants by entrepreneur Jason Lau. The new corporate identity had to be an extension of Kyatcha's current branding and align with the interior design of the new establishment. The name Kyatcha Café was already known.
How we made them wooow
Package: Complete Brand
The design process kicked off with a brainstorm focusing on the meaning of Kyatcha and the interior design. This resulted in a color palette with many earthy tones: these are neutral colors so that everyone can feel welcome. The font features many organic shapes and details to enhance the earthy feel. If you look closely, you'll see a character in the logo embracing people; the dot is the guest embraced by the letters. Although the establishment is a trending Korean concept, the branding features a timeless design that will be long-lasting.
About the branding
キャツチャー kyatcha
noun (common) (futsuumeishi)
meaning “catcher”
Catching people in Kyatcha Café
Curious about what we can do for you? With effective branding, you too will make the right impression on your guests. Request a no-obligation quote and speak to an expert.
