Meet the concept
TAKE is a German fast-food restaurant that is accessible to everyone! For the youngest, the meat lover, or if you are a veggie enthusiast. They specialize in their extensive range of hamburgers and their famous Ribburger! Before you want to eat it, you first have to remove the juicy bone and then you can enjoy the best juicy burger you will ever taste!
Before the magic
The entrepreneurs of TAKE were ready to launch their concept. The starting point for becoming a successful brand and the best burger restaurant in Germany begins with a complete corporate identity including a logo, style elements, and ultimately packaging. Except for the name TAKE, our in-house designers have designed everything to realize the visual storytelling.
The idea of creating a character for each burger was a certainty. Each illustration therefore represents a different burger so that everyone can identify with a character.
Long-term considerations were also made: ultimately, the illustrations will be used in a comic book, allowing the characters to tell their story.
How we made them wooow
Package: Complete Brand
For the typeface, a bold and clear font was chosen. At first glance, it looks like a normal font, just as the burgers seem like normal burgers, but the typeface is flashy and in-your-face for clear communication. The font is an extended version, which means the letters are spread wide apart. This perfectly matched the feeling of TAKE and the type of company they are.
The illustrations represent the different types of burgers. For example, a character with a cigar was chosen for the smoky burgers and a hippie for the vegetarian burger variant.
When choosing the color palette, TAKE's wishes were taken into account, such as the vertical stripes and green color, for a modern and sporty look.
About the branding
With its recognizable brand that has a playful yet sporty look, TAKE will become the number 1 burger restaurant in all of Germany!
Get to know - and taste - Mr Drip, Cheesy, Spicy, TAKE, Veggie, Smoky and Chicken.
Curious about what we can do for you? With effective branding, you too will leave the right impression on your guests. Request a no-obligation quote and speak to an expert.
