Meet the concept
Bella Di Nonno doesn't just sound Italian. That's who they are. They are Italians who love good food. They are Italians with fresh ingredients. They are happy Italians. In short, they are Italians of the Dolce Vita. You've never eaten so Italian. They serve: fresh pizzas, fresh pasta, salads and delicious desserts!
Before the magic
Like YumBum, Bella Di Nonno is a dark kitchen and an extension of its parent company, ManQal Grab & Grill. The name Bella Di Nonno was already established, and the logo needed to feature a funky grandfather with bright colors. With these guidelines, our designers got to work.
As with every project, a mood board was first created to capture the essence of Bella Di Nonno, keeping the given parameters in mind. The mood board quickly highlighted bright colors, and the 'funky' feeling was almost achieved. The only thing missing was the illustration of the grandfather, which would eventually form the logo. After several versions of the illustration, the definitive funky grandfather was born, and Bella Di Nonno's visual elements could be combined into the corporate identity as it stands today.
How we made them wooow
Package: Complete Brand
Like every design process, it started with creating several mood boards and sketches, taking into account the given frameworks. Bright colors quickly emerged in the mood board, and the 'funky' feeling was almost achieved. With each version, the colors became brighter and brighter, giving them a neon effect.
The only thing missing was the illustration of the grandfather, which would eventually form the logo. After several versions of the illustration, the definitive funky grandfather was born, and Bella Di Nonno's visual elements could be combined into the corporate identity as it stands today.
About the branding
Even though they have a dark kitchen, they are still cheerful! Lots of bright colors with a cheerful (and a little sexy) Italian grandpa as their mascot. They are a friendly place that serves food with passion.
Curious about what we can do for you? With effective branding, you too can make the right impression on your guests. Request a no-obligation quote and speak to an expert.
